Inter Parfums announced that its majority-owned subsidiary, Interparfums SA (IPSA), and Divabox, owner of the Origines-parfums e-commerce platform for beauty products, signed a strategic agreement and equity investment.
WHO: The family entrepreneurial adventure began in 1947 with the opening of its first perfumery in Ajaccio, the capital of Corsica. 2010 marked a milestone in its development with the creation of an e-commerce platform, Origines-parfums. Today, the company’s physical points of sale include four perfumeries, a drugstore, and a hair salon. As a French e-commerce operator, it was named the top beauty site by the French consumer group magazine Que Choisir.
Founded in 1982, Inter Parfums, Inc. develops, manufactures, and distributes prestige perfumes and cosmetics as the exclusive worldwide licensee for Abercrombie & Fitch, Anna Sui, Boucheron, Coach, Dunhill, Graff, GUESS, Hollister, Jimmy Choo, Karl Lagerfeld, Kate Spade New York, MCM, Moncler, Montblanc, Oscar de la Renta, Paul Smith, Repetto, S.T. Dupont, and Van Cleef & Arpels. Inter Parfums is also the owner of Lanvin fragrances and the Rochas brand. Through its global distribution network, the company’s products are sold in over 120 countries.
WHY: For IPSA, this agreement will enhance the introduction of dedicated fragrance lines and products designed to address a consumer demand for this distribution channel and accelerate IPSA’s digital development.
For Origines-parfums, the agreement will provide the resources it needs to strengthen its existing organization and raise its online visibility to support its development in France and in Europe.
IN THEIR OWN WORDS: Jean Madar, Chairman & CEO of Inter Parfums, Inc., commented: “With online sales for perfumes and cosmetics growing every year, a trend that has been accelerated by the health crisis, IPSA has been on the lookout for an opportunity to integrate an e-retail dimension since 2019. This partnership fits perfectly with this strategy.”
Jean-Philippe de Peretti, Chairman and CEO of Divabox, added: “Our goal is to exceed the milestone of €100 million in sales and become a European e-commerce leader for perfumes and cosmetics. This partnership with IPSA provides us with substantial operational and financial resources to maintain the pace of our strong growth.”
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